Signage
Output
External signs, signwriting and internal menu displays
Scope of service
Consultation
Technical Design
Production of samples
Manufacture and installation
Project Partners
Path Design
A-Side Studio
Cornish Bakery
The challenge
Branding both high street and shopping centre locations across the country. Adhering to brand principles in both instances and ensuring signage guidelines are followed at shopping centres in terms of illumination and manufacturing principles.
Each site location is unique in terms of colourway. Consistency in terms of brand presentation across all sites is essential. Where high street sites require a different response for the external lettering we have worked with our client and the designers to produce samples of different approaches.
The response
A standardised signage suite, yet with an individual response at each site depicted through changes in colourway as directed by the design.
The outcome
Understated signage from signwriting to swing signs and a modular menu system allowing for ease of updates. We have also worked with the designers to create printed, framed artworks and wall hangers for fabric prints.
