At Parc Signs, we love working within the hospitality sector. And let’s be honest—who doesn’t enjoy great food and drink?
But beyond the menus and the ambience, hospitality is all about experience. From the moment a guest arrives, everything about the space should feel intentional, welcoming, and easy to navigate. That’s where great signage comes in.
Hospitality branding isn’t just about a logo above the door. It’s about telling a story, setting a mood, and guiding guests seamlessly through their journey. Whether it’s a boutique hotel, a busy restaurant, or a cosy café, every touchpoint matters. A well-placed sign can make the difference between a guest feeling lost or feeling right at home.
The challenge of wayfinding
Large hospitality venues, like hotels and resorts, often present complex wayfinding challenges, which by the way we love! A clear and cohesive signage system is essential to help guests find their way without frustration. From bold, statement entrance signs to subtle internal wayfinding markers, every element plays a role in shaping the guest’s experience.
Think about a hotel, for example. You need striking signage at the main entrance to create an impact. Then, once inside, guests should be able to navigate smoothly—whether they’re heading to reception, the restaurant, or their room after a long day. Internal wayfinding needs to be intuitive, taking into account multiple floors, winding corridors, and different amenities. And it doesn’t stop there—branded point-of-sale displays, wall-mounted menus, and directional signs all contribute to the overall feel of the space.
Bringing it all together
This is where our team comes in. At Parc Signs, we handle every step of the process—from consultation and design to sampling, fabrication, and installation. We understand the balance between aesthetics and functionality, ensuring that signage not only looks great but also serves its purpose effectively.
Across Cornwall and the UK, we’ve been lucky to collaborate with some fantastic clients in the hospitality sector, creating bespoke signage solutions that truly elevate their spaces. Whether it’s a charming coastal inn, a high-end restaurant, or a vibrant café, we take pride in helping brands shape environments that leave a lasting impression.
Let’s talk
If you’re looking to refresh your hospitality signage or need a completely new system, we’d love to chat.
Get in touch, and let’s bring your vision to life.
T: 01726 74747
E: showroom@parcsigns.co.uk
